【英国】商业分析(BA)硕士整理

BA主要是以统计学的思想作指导，结合分析工具和技术，将大量复杂、难以理解的数据经过定量方法和应用分析转换为合理清晰的、对公司有价值信息，从而帮助公司做出合理的商业决策。

近几年BA的申请很火爆，英国开设此专业的学校也越来越多。虽然很多学校把BA放在商学院，但这个专业本质上是商科、统计学和计算机科学三者的交叉学科；课程设置也比较硬核，数据库工具、可视化工具、分析工具，很多学校的商业分析专业、尤其是好点的学校 都会把这几个课程安排上，难度不小；

不过同时意味着这个专业申请难度也比较大，很重视本科专业，通常需要申请者有数学(以统计学课程为主) 或计算机编程类背景，至少要学过一定量的课程，了解什么是数据库、什么是SQL，R语言和Python最好也有点基础，这样不管是申请学校还是以后的学习都可以事半功倍；如果一点底子都没有，即使有的学校能转也要慎重选择，不然毕不了业哭都没地方...

补充一点，除了Business Analytics，还有个Business Analysis，这两个方向不是一回事，大家不要弄混了；主要区别在于Business Analysis属于传统商科的范畴，主要是分析公司的运营流程、业务开展等方面，更偏向于对案例的分析；

下面简单介绍下各院校的专业情况：

帝国理工学院

MSc Business Analytics

要求数学，统计学，计算机科学，工程，经济学等相关专业；

IC的商业分析非常非常强，22年QS排名世界第五，如果要给英国BA项目分个梯队，IC一档，往下空一档，然后才是其他学校，当然申请难度和学习难度也是大神级；

课程设置方面 分为线上先修课程、必修课和选修课。不仅课程难度高，还几乎覆盖率数据结构，数据库、计算机语言、可视化、机器学习等各个方面；

先修课程(Online pre-study modules)：

• Accounting, Maths and Finance Primers for Business Analytics
• Career Primer
• Plagiarism Awareness

必修课：

• Analytics in Business
• Data Structures and Algorithms
• Fundamentals of Database Technologies
• Machine Learning
• Maths and Statistics Foundations for Analytics
• Network Analytics
• Optimisation and Decision Models
• Statistics and Econometrics
• Visualisation

选修课：

• Advanced Machine Learning
• Digital Marketing Analytics
• Energy Analytics
• Financial Analytics
• Healthcare and Medical Analytics
• Logistics and Supply-Chain Analytics
• Retail and Marketing Analytics
• Workforce Analytics

伦敦大学学院(UCL)

Business Analytics MSc

要求本科管理学、经济学、数学、工程、计算机科学、心理学等背景，并且要有很强的定量分析能力；

必修课：

• Business Strategy and Analytics
• Marketing Analytics
• Operations Analytics
• Statistical Foundations of Business Analytics
• Predictive Analytics
• Business Analytics Consulting Project/Dissertation
• Programming for Business Analytics

选修课：

• Machine Learning for Domain Specialists
• Network Analysis
• Decision and Risk Analysis
• Data Engineering
• Data Visualisation
• Natural Language Processing
• Machine Learning for Business

爱丁堡大学

1.Masters in Business Analytics

要求本科统计学、数学、计量经济学、计算机科学或商科专业背景，最好学过线性代数、微积分、概率论、统计学和计算机编程相关课程；

如本科不是相关专业，但是有足够的工作经验也可尝试申请(学校官网上是这么说，实际录取中希望渺茫)；

根据之前入读的同学反馈，课程难度也很高，点灯熬油少不了，几乎每周都要写project；

必修课：

• Predictive Analytics and Modelling of Data
• Prescriptive Analytics with Mathematical Programming
• Principles of Data Analytics
• Python Programming

选修课：

• Game Theory for Business Analytics
• Performance Analytics with DEA: Basic Concepts and Methods
• Soft Computing
• Web and Social Network Analytics
• Industrial Organisation
• Performance Analytics with DEA: Advanced Concepts and Methods
• Simulation Modelling and Analysis
• Stochastic Optimization

2.Masters in Marketing and Business Analysis

这个是偏传统商科领域的商业分析，要求本科统计学、数学、商科、经济学、工程、计算机科学等相关专业；如有相关工作经验可加分；

必修课：

• Business Statistics
• Marketing Decision Analysis
• Marketing Research
• Principles of Marketing Management

选修课：

• Data Mining 1
• Data Mining 2
• Game Theory for Business Analytics
• Industrial Organisation
• Optimisation Models for Marketing Decisions
• Project Management in in Business Analysis
• Simulation Modelling and Analysis
• International Marketing Strategy
• Marketing Applications
• Marketing Communications
• Marketing in a Digital World
• Marketing of Services
• Understanding Brands

伦敦国王学院(KCL)

Finance Analytics MSc

偏向金融领域的商业数据分析，KCL导师和资深行业从业者合作开发的项目；

要求本科金融、经济学、管理学、工程、应用数学、计算机科学等相关背景，并且要有比较强的定量分析能力；相关工作经验可加分；

必修课：

• Introduction to Big Data Analytics in Finance
• Principles of Finance
• Data Analysis and Visualisation
• Business Risk Analytics
• Dissertation

以下课程三选一：

• Big Data and Text Business and Finance Analytics
• FinTech Analytics and Robo Trading
• Conduct Risk Management

选修课：

• Empirical Finance
• Corporate Finance
• Financial Econometrics
• Behavioural Finance
• Portfolio Management

曼彻斯特大学

1.MSc Business Analytics: Operational Research and Risk Analysis

要求本科数学、统计学、物理、工程、计算机、管理科学或经济学等相关背景，

必修课：

• Risk, Performance and Decision Analysis
• Mathematical Programming and Optimisation
• Data Analytics for Business Decision Making
• Applied Statistics and Business Forecasting

选修课：

• Global Operations Management
• Strategic Supply Chain Management
• Business Improvement Tools Techniques and Systems
• Global Supply Chain Management: Theories and Practice
• Strategic Project Organising
• Knowledge Management and Digital Strategy
• Decision Behaviour, Analysis and Support
• Supply Chain Logistics Management
• Programming in Python for Business Analytics
• Simulation & Risk Analysis
• Financial Data Analytics & AI in Finance

2.MSc Business Analysis and Strategic Management

也是传统商科范畴的商业分析，主要学习国际商业环境中跨国企业运营、战略管理、商业分析等方面的知识和技能；不强制要求本科背景；

必修课：

• Analysing Companies
• Organisational Design & Strategy: International Contexts
• Comparative and Global Management
• Business Models: Theory and Practice
• Professional Analytical Skills

选修课：

• International Human Resource Management
• The Political Economy of Global Business
• The Management of International Organizational Change
• Innovation Management & Business Strategy
• Institutions and Firms Internationalization Strategies
• Responsible Business in a Global Environment
• Configuration of Companies for Capability Building
• Managing Organisations for Growth

华威大学

MSc Business Analytics

华威这个专业对本科背景卡的不算严，商科、计算机、工程类专业优先，其他像心理学、社会科学类专业也可以申请，不过需要申请者有一定的计算机编程能力和统计学基础；

另外这个项目在WBS，学术成绩不太强势的，最好带着Gmat 700的成绩申请；

必修课：

• Data Management
• Analytics in Practice
• Business Statistics
• Optimisation Models
• Understanding Business for Analysts
• Advanced Analytics: Models and Applications
• Advanced Data Analysis

选修课：

• Financial Analytics
• Forecasting
• Strategy Analytics
• Supply Chain Analytics
• Pricing Analytics
• Text Analytics
• Discrete Event Simulation

杜伦大学

MSc Business Analytics

要求本科商科、统计学、数学、或计算机相关专业，并且要有很强的定量分析能力或编程能力；

课程设置：

二选一

• Introduction to Computer Science
• OR Introduction to Management

必修课：

• Data Analytics in Action
• Learning from Data
• Managing Data-driven Innovation
• Natural Language Analysis
• Retail Analytics
• Data Analytics for Strategic Decision-Making
• Silicon Valley Field Trip
• Business Analytics Project

利兹大学

Business Analytics and Decision Sciences MSc

要求统计学、数学、管理学、计算机科学相关专业，并且要学过一定的定量分析课程；

必修课：

• Effective Decision Making
• Advanced Management Decision Making
• Business Analytics and Decision Science
• Forecasting and Advanced Business Analytics
• Evidence Based Consultancy
• Business Analytics and Decision Sciences Dissertation
• Quantitative Analysis

选修课：

• Risk Perception and Communication
• Machine Learning in Practice
• Creating Effective Data Visualisations
• Digital Information and Organisations

南安普顿大学

Business Analytics and Finance (MSc)

Business Analytics and Management Science (MSc)

南安有两个相关项目，都是要求金融、经济学、工程、数学、计算机科学等相关专业；传媒、社科类专业也可申请，只是一般不会优先考虑；不过不接受英语、翻译、艺术、表演、平面设计、摄影等专业的申请；

诺丁汉大学

MSc Business Analytics

这个项目不限制本科专业，不过要求申请者学过大量的数学/统计学课程；

必修课：

• Data Management and Manipulation
• Foundational Business Analytics
• Analytics Specialisations and Applications
• Leading Big Data Business Projects
• Machine Learning and Predictive Analytics

选修课：

三选一

• Entrepreneurship in Context
• Management Science for Decision Support
• Supply Chain Planning and Management

二选一

• Advanced Operations Analysis
• Digital Marketing

玛丽女王大学

Business Analytics MSc

不限制本科专业，不过要求申请者学过一定量的数学/统计学课程；

必修课：

• Group Project in Business Analytics
• Masterclass in Business Analytics
• Leadership skills for business analytics
• strategic analysis
• Experiments for Business and Analytics
• Data Analytics
• Programming for Business Analytics

选修课：

• SAS for business intelligence
• Time Series Analysis for business
• Optimisation for business processes
• financial data analytics
• complex networks for innovation
• entrepreneurship
• project management

兰卡斯特大学

MSc Business Analytics

要求本科数学、统计学、商科、工程类专业，并且要学过大量的定量分析课程；

必修课：

• Analytics in Practice
• Forecasting and Predictive Analytics
• Operational Research and Prescriptive Analytics
• Python Programming for Problem Solving
• Statistics and Descriptive Analytics

选修课：

• Dissertation (Industry)
• Dissertation (Research)
• Intelligent Data Analysis and Visualisation
• Marketing Analytics
• Operations and Supply Chain Excellence
• Optimisation and Heuristics
• Simulation and Stochastic Modelling
• Transportation and Logistics Analytics

利物浦大学

Business Analytics and Big Data MSc

要求本科数学、物理、计算机、工程、商科、管理学等专业，

相关工作经验可加分；

必修课：

• Data Mining and Machine Learning
• Digital Business Technology and Management
• Big Data Management
• Digital Strategy
• Big Data Analytics for Business
• Business Simulation and Analysis
• MSc Project

选修课：

• Big Data Analytics
• Operations Modelling and Simulation
• Service Operations Management
• Project and Portfolio Management in Organisations
• Global Maritime Logistics
• Data Mining and VIsualisation
• Logistics and Physical Distribution
• Enterprise Systems With Sap
• Global Corporate Strategy
• Sustainable Supply Chain Management

埃克塞特大学

MSc Business Analytics

不限制本科背景，相关工作经验可加分；

exeter这个项目虽然叫Business Analytics，不过课程设置上和Business Analysis类似，对本科背景卡的不严；

必修课：

• Topics in Business Analytics
• Programming for Business Analytics
• Database Technologies for Business Analytics
• Statistics and Mathematics for Business Analytics
• Analytics and Visualisation for Managers and Consultants
• Business Project

选修课：

• Operations Analytics
• Marketing Analytics
• Strategic and HR Analytics
• Environmental Analytics
• Design Intelligence

巴斯大学

MSc Business Analytics

本科数学、统计学、计算机科学、工程、物理等相关专业优先；

其他专业如果学过足够的定量内容的课程，也可以申请；

必修课：

• Databases and business intelligence
• Optimisation and spreadsheet modelling
• Business statistics and forecasting
• Analytics in practice
• Data mining and machine learning
• Heuristics and simulation

选修课：

• Project management
• Operations strategy
• Independent study

拉夫堡大学

MSc Business Analytics

要求本科数学、统计学、计算机科学、管理学、工程、物理等相关专业优先；

其他专业如果学过足够的定量内容的课程，也可以申请；

拉夫堡虽然学校排名不算高，不过商科很不错，商学院也是通过了三重认证；

课程设置：

• Skills for Consulting Projects
• Discovery Analytics
• Decision Analytics
• Managing Big Data
• Customer Analytics
• Logistics Modelling and Operations Analytics
• Policy and Strategy Analytics
• Process and Programming for Analytics

贝尔法斯特女王大学(QUB)

MSc Business Analytics

不限制本科专业，但是要至少学过一些定量内容的课程 或 有一定的相关工作经验；

课程设置：

• Statistics for Business
• Data Management
• HR Analytics
• Operations Management
• Advanced Analytics and Machine Learning
• Data Driven Decision Making
• Artificial Intelligence in Business and Society
• Marketing Analytics

莱斯特大学

Business Analysis and Finance MSc

不限制本科专业，不过要学过一定的数学/统计学课程

课程设置：

• Financial Analysis and Investment
• Financial Modelling
• Financial Statement Analysis
• Financial Risk Management
• Economics of Organisation
• Corporate Finance
• International Money and Finance
• The Macroeconomic Environment
• Management Accounting
• Business and Financial Forecasting

萨里大学

要求本科计算机科学、经济学、工程、金融或数学专业；

其他专业如果有3年相关工作经验也可尝试申请；

必修课：

• DATA ANALYTICS
• FOUNDATIONS OF STATISTICS AND ECONOMETRICS
• DISSERTATION FOR BUSINESS ANALYTICS
• MACHINE LEARNING & VISUALISATIONS
• OPERATIONAL ANALYTICS

选修课：

• FOUNDATIONS OF FINANCE: FINANCE & INVESTMENTS
• PRINCIPLES OF ACCOUNTING
• SUPPLY CHAIN MANAGEMENT AND LOGISTICS
• BUSINESS PROCESS MANAGEMENT (WITH SAP)
• INNOVATION MANAGEMENT
• INTRODUCTION TO MARKETING ANALYTICS
• RISK MANAGEMENT